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Lalaland enables e-commerce brands to create body-inclusive avatars, supporting inclusion and sustainability in fashion.

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All humans are unique, and so are our bodies. Customers often feel unseen or overlooked when it comes to ethnicity, body image and gender identity. Lalaland utilizes artificial intelligence to enable fashion brands and retailers to create hyper-realistic models of every body type, size, and skin tone. With these body-inclusive avatars, they aim to create a more inclusive, personal, and sustainable shopping experience. This web-based invention replaces time-consuming and costly photoshoots.

Founded by Michael Musandu and Ugnius Rimša in 2019, the company’s philosophy is built on two pillars—social empowerment and sustainable impact. They have on-boarded some of the largest fashion retailers, such as Zalando, Wehkamp, and Otto. Lalaland has also won several awards, including the Tommy Hilfiger Fashion Frontier Challenge, was selected by the Dutch Chamber of Commerce as one of the most innovative companies of 2021, and received a $320,000 (approx. €298,000) investment from Google’s Black Founders Fund.

Our product is centered around solving the issues of consumers who feel underrepresented in terms of ethnicity, gender identity, and body representation. So we want to work with people who can relate to these issues, in order to facilitate positive change in co-creation,” says founder and CEO Michael Musandu.”

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